How Hansen rallied his base on election day in the District 4
by Melissa Corker, published on June 6, 2012 at 7:29 AM
It wasn’t a victory speech that let Sacramento know Steve Hansen was the top vote-getter in the race for City Council District 4, it was a victory tweet – but what would you expect from a candidate whose campaign was propelled to success on a digital platform in a new-media world?
“Were done…for now. thank you,” he tweeted.
Hansen finished the primary election Tuesday with 2,317 votes – 28.5 percent of the total.
He will have his work cut out for him in the runoff however, as he finished just 86 votes ahead of architect and political veteran Joe Yee who had 2,231 votes 27.5 percent. Phyllis Newton, meanwhile, received 1,798 22.19 percent and Terry Schanz finished with 1,213 votes 14.97 percent. The top Land Park candidates – Yee, Newton and Schanz – together tallied 5,242 votes, or 2,925 more than Hansen, the one candidate from the central city. If Yee can bring in Newtons and Schanzs supporters, he will have the advantage in November.
A lot can happen between now and then, and it would be wrong to count Hansen out. While Newton was the most prolific fundraiser in the race – bringing in $150,000, Hansen came in second with $130,000, according to the Sacramento News & Revew. Hansen has on his side an enthusiastic core of young supporters and volunteers think Obama 08 and a web savvy campaign. Both factors were evident on election night.
On Tuesday his headquarters was a hive of activity, buzzing with the energy of nearly 70 volunteers who, in addition to making phone calls and going door to door, also utilized Facebook, Twitter, YouTube, Google Maps and texting.
Hansen’s volunteer corps was a kaleidoscope of people who represented a broad cross-section of Sacramento: from the student representative on the Sacramento City Unified School District board to the elderly funeral home director, the mid-30s law school graduate to the 10-year-old neighbor who helped by watching Hansen’s dog when he was out walking precincts.
All that new-media savvy appeared and volunteer enthusiasm paid off as election night poll results started pouring in and Hansen had earned a spot in the November runoff as one of the top two vote-getters in the District 4 race.